The new Alexis Bittar campaign sees Iris Apfel and Tavi Gevinson star side by side, sure there's 75 years between them, but they're still both equally as fabulous. Recently, age ain't nothing but a number when it comes to fashion campaigns. As the new Givenchy campaign with Julia Roberts and Joan Didion for Celine show; indicating that finally there has been a slight shift in the typical youth-obsessed industry. This specific fashion campaign stars 93 year-old fashion eccentric, Iris and teen fashion blogger, Tavi, and it specifically targets the industry's inherent ageism quandary (particularly when it comes to models and advertising).
Alexis told WWD that "in terms of the fashion industry, we're selling to women who are predominantly over the age of 35, but we're showing them images of girls who are 19 and retouched"..."For the campaign, we honed in on the essence of strong women who haven't conformed". (and it totally works!! Both these big fashion names have such cool unique styles that they completely depict everything this campaign stands for!)
Check out the campaign here...
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