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The Beauty, The Power and The Wardrobe

Vogue has recently released a new Youtube docu-series entitled Supermodel Closets, where surprisingly viewers are given a tour of genetically blessed women's wardrobes. The series comes off the back of the success of '73 Questions', but now the desire for a greater glimpse into the magical world of celebrity has heightened; resulting in not just a clothing show-and-tell but the chance to explore their wardrobes 360-degrees-style at the tap of your own fingers.

The immersive delivery is down to a collaboration with Google, where the filming uses a 'jump' camera, which stitches hours of film together automatically to produce a virtual reality experience that can by viewed on any VR headset or a Google Cardboard. The outcome means the narrative can be a little bit more personal to the viewer; it becomes more of a immersive experience as you feel like you're there too.

The Google x Vogue collaboration is just one in the upcoming fashion digitalisation strategies that Google are releasing; they have already released a behind-the-scenes VR documentary with Rag and Bone last December, so the future possibilities are endless.

"That's the amazing thing about working in digital - we're constantly evolving", Edward Barsamian, Vogue.com Style Editor.

Check it out here... Supermodel Closets

Kendall Jenner in Supermodel Closets, Youtube.



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