The immersive delivery is down to a collaboration with Google, where the filming uses a 'jump' camera, which stitches hours of film together automatically to produce a virtual reality experience that can by viewed on any VR headset or a Google Cardboard. The outcome means the narrative can be a little bit more personal to the viewer; it becomes more of a immersive experience as you feel like you're there too.
The Google x Vogue collaboration is just one in the upcoming fashion digitalisation strategies that Google are releasing; they have already released a behind-the-scenes VR documentary with Rag and Bone last December, so the future possibilities are endless.
"That's the amazing thing about working in digital - we're constantly evolving", Edward Barsamian, Vogue.com Style Editor.
Check it out here... Supermodel Closets
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Kendall Jenner in Supermodel Closets, Youtube. |
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