Nike x Asos - The Future of Shopping?

Millennial fashion favourties: Asos and Nike have launched a new online shopping tool - branded with #FindItWithNike, which allows users to simply match imagery to clothes based on colour, shape and print - all you need is a screenshot or camera image, and you've got your next outfit hunt sorted.

The Asos ios app already calculates for eighty per cent of UK traffic, so it seems an inevitable step for the retailer to expand their mobile innovation. The new mobile tool is part of their customer centred strategies, where they know their target consumer interacts with them on a daily basis, which only ameliorates their brand loyalty and word of mouth recommendation.