After three years, Alexander Wang has held his final fashion week collection for Balenciaga in Paris, commenting on the end of his reign as feeling like “the end of school”. Yet, Wang’s replacement is probably someone you have never heard of – Demna Gvasalia, designer for creative collective Vetements. Someone quite the opposite to Wang, and certainly an outlandish choice for a fashion house once defining the precision of haute couture.
Vetements, a design collective, (currently numbering at eighteen) once showed their collection in a gay sex club in Paris. It has been cited as bringing a youthful and somewhat anarchic energy back to the fashion scene – typically associated with haute couture fashion houses, rather than perhaps youth culture.
Balenciaga chief executive said on the new successor: “We really wanted somebody that has a vision, and someone capable of reshuffling the cards. I was really amazed by his ability to develop an approach to the brand that was really new and that was really his own…what should be the attitude, what should be the silhouette, what should be the volumes”.
What you need to know:
- He’s been described as Martin Margiela’s ‘spiritual son’. They both attended the same university and Gvasalia spent years honing his craft.
- He learnt luxury at Louis Vuitton
Having worked at the LVMH fashion house, he spent time under the influence of Marc Jacobs and Nicholas Guesquiere.
- Vetements is Paris’ most talked about Brand
Fans such as Rihanna and Kanye and was nominated for the Young Designer Prize.
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