After watching the trailer, which bangs on about "changing the course of history" and 'taking a stand', where they make a music streaming device start to sound like they're developing a cure for cancer, when really they're just doing the exact same as what's already being done yet claim the sound quality might be a tad better.
The super rich 'artists' are shown all sitting round a table, which is so long and large they all need to use a microphone to speak to one another. Then these 'artists' start blabbing on about 'icons', 'creativity' and 'revolution', when really the minority of the people involved have no contribution to their own music other than occasionally performing it. And I'm sure not one of them will be involved in actually creating this new software either, it's all just about power and influence; jay-z has chosen some of the most successful and richest musicians currently around, and this new streaming service is only going to be designed to just make them even richer. #TIDALforALL is the most pretentious-none-historic 'movement' ever, and it's team Spotify all the way.
Watch the advert here...
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